PRESS
The Bouqs Company: Holiday Campaign
The content strategy for our 2017 holiday campaign was to take a curated, modern approach to holiday styling while empowering our customer to cultivate their own style and holiday celebrations with our product. Customer and cultural insights informed my strategy development and I led content execution in partnership with our design team. Our approach was ultimately picked up in the New York Times, and one of our assets was used in the article's cover photo. The article appeared online and in NYT's Sunday edition in print.
The Bouqs Company: Instagram Beta Partner
As social and content lead for The Bouqs Company, I work closely with our partners at Facebook and Instagram to get whitelisted for new features to take an always on approach to testing, learning and optimizing content for engagement.
Tillamook 2016 Campaign launch: Goodbye Big Food, Hello Real Food
Real-time social activation during the Oscars broadcast leaning into nominated films to support the launch of the Goodbye Big Food, Hello Real Food campaign.
Shorty & Webby Awards: Fill the Plate
Finalist- Best Use of Emojis
Gold Distinction in Online Community
Shorty Social Good Best Campaign on a Shoestring
Shorty Social Good Category Winner: Food & Beverage
Shorty Social Good Cause Winner: Poverty & Hunger
Shorty & Webby Awards: Goodbye Big Food, Hello Real Food Social Launch
Shorty Bronze distinction in short form video
