Freelance Consulting

Avalon Hotel Social Media 

In March 2015, Proper Hospitality launched a rebrand of Avalon Hotel Beverly Hills and the Viceroy Palm Springs (renamed Avalon Hotel Palm Springs). I joined the team as a social media consultant assisting with overall social strategy, content creation and community management & development. Over the course of six months we established a new channel presence for Avalon Hotel and launched social channels for the Palm Springs' restaurant, Chi Chi. We also tripled the size of Avalon Hotels' social community and doubled @AvalonHotels Instagram presence in just 3 months. We also co-created content with social influencers, like Cal Bingham and the How You Glow girls to gain relevancy in the LA community.

Photos courtesy of Cal Bingham Photography.